Expert-Grup

The Largest Financial Education Campaign in the Republic of Moldova Launched with USAID Support

Tuesday, 31 October 20232942 views
The Largest Financial Education Campaign in the Republic of Moldova Launched with USAID Support

Automatically translated summary. The full article is available in Romanian.

On International Savings Day, 31 October, the National Bank of Moldova launched the largest financial education campaign in the country's history, in partnership with the Independent Think Tank “Expert-Grup” and with support from the USAID programme MISRA. Priorities and the results of a financial literacy survey were presented at a public event.

The campaign targets all citizens regardless of age or occupation. It will run for one year, until autumn 2024, across the whole country, using explanatory notes, video tablets, infographics, videographics and a web module on saving, investing, comparing loan offers and cryptocurrency risks. Governor Octavian Armașu stressed helping citizens integrate into the financial world, while USAID Moldova Director Jeff Bryan called financial literacy “not a luxury” but a necessity.

In the survey, about two thirds of respondents rated their financial knowledge as “medium”; 19.4% rated it low and 12.9% above average. Some 86.5% have a financial goal, mostly daily needs, better living conditions and education, with very little interest in investment or entrepreneurship. In 55.6% of households money decisions are made jointly, and 28% of respondents use a banking app or similar tool. The survey covered 1,024 people aged 18-75, excluding left-bank localities, and will inform the national strategic programme.