Extended deadline: Call for a company to produce video products

The videos must address the costs and implications of corruption. The two videos will aim to educate the population and encourage citizens to recognise how much an act of corruption costs and how grand corruption affects them personally as well as at national level,  on various topics related to public procurement, the use of money and assets of state-owned enterprises, and public services. The campaign message must be creative, positive, ironic, mobilising and simple. The materials will be part of a broader project launched by the Independent Think Tank “Expert-Grup” - the Course on Anti-Corruption and Good Governance (https://www.expert-grup.org/ro/resurse/anticoruptie). The video reports will each last 7-10 minutes. 

The general purpose of the video products is to inform people about the costs of corruption (grand corruption, systemic corruption). They aim to educate the population and encourage people to recognise how much an act of corruption costs and how grand corruption affects them personally as well as at national level. The expected result of the videos is to increase the visibility and understanding of corruption-related topics beyond the general framework of investigations. Target group of the videos: women and men aged 24-65, from both rural and urban areas. The selected company will produce two video spots of 7-10 minutes in Romanian with English subtitles (the copyright over the media products will belong to Expert-Grup). It will also develop a media plan for promoting the spots, which will be coordinated and approved by the Expert-Grup team. After the Expert-Grup team approves the media plan for promoting the spots, the winning company will implement this plan on the basis of an additional budget, by signing an additional annex to the main contract. The media plan will be implemented depending on the available financial resources, taking into account the cost-effectiveness principle, geographical coverage and the audience reached. The company will implement the plan, promoting the products created, under the supervision of and in close cooperation with the Expert-Grup team.

The company will carry out the following basic tasks: 

• Appointing a team leader who will maintain communication with the Expert-Grup team. The team leader will be the person responsible for meeting deadlines and for the quality of the delivered products; 
• Adjusting the activity/calendar plan – coordinating and agreeing it with the Expert-Grup team (note: when submitting the technical offer, the company will present an activity plan; after the contract is signed, the provider will be able to adjust its plan, but it may not change significantly from the initial proposal); 
• Managing and coordinating the implementation and conduct of the information campaign; 
• Researching information on the costs of corruption, including quantitative and qualitative data; 
• Developing the general message and secondary messages; 
• Developing the general concepts of the videos; coordinating and agreeing the general concepts with the Expert-Grup team; 
• Developing a media plan. The company will identify the most suitable communication channels for broadcasting the spots so that they reach the target group. It will present the Expert-Grup team with the necessary justification for the selected communication channels; where applicable, the argumentation will contain statistical data on the audience and the target group. The media plan will include a viral campaign plan on online social networks. The media plan is to be coordinated and approved by the Expert-Grup team. The media plan will be implemented depending on the available financial resources, taking into account the cost-effectiveness principle, geographical coverage and the audience reached;
• Developing detailed scripts for the spots; coordinating and agreeing the detailed scripts with the Expert-Grup team; translating the text into English; 
• Producing two video spots of 7-10 minutes, filmed with characters, in Romanian (with English subtitles). It is important that the product does not feature a “talking head” (or several), but rather refers to a life experience, a description of an event, etc. The spot must appeal to people’s emotions; The products intended for use will contain the logo of Expert-Grup and of the funders;
• Making the necessary changes to the spots at the client’s request and obtaining approval of the spots before they are broadcast; Post-production (editing, sound design, processing, etc.); 
• Delivering the final video spots on digital media, in various formats to be placed on online platforms, including web pages, Facebook, YouTube; 
• Promoting the spots through various communication channels, online platforms and social networks in accordance with the media plan coordinated and approved by the Expert-Grup team; 
• Monitoring media coverage; 
• Post-factum evaluation of the campaign’s impact, using quantitative and qualitative methods. The evaluation will also reflect the degree of public recognition of the message. The report will contain statistical data on the impact achieved by the video and audio spots, visits to the web page or Facebook, etc. It is also necessary to assess the extent to which the target group understood the message. The evaluation report will also contain a media analysis (media report) in which the provider will indicate which media sources were used. 

Expected results from the execution of the contract: 

• The adjusted activity/calendar plan; 
• 2 general concepts and the campaign action plan;
• The Media Plan; 
• 2 filmed video spots of 7-10 minutes in Romanian with English subtitles; 
• Impact evaluation report, which will also contain a media analysis (media report). 

Deadline for delivery of the products: 31 October 2020.

Interested companies are requested to send their technical and financial offer to the e-mail address: procurari@expert-grup.org info@expert-grup.org by 25 September 2020, 10:00.

All clarification questions can be addressed to the telephone number +373 22 999 312, contact person – Iulia Sîrghi-Zolotco, Head of the Administrative, Financial and Communication Service of Expert-Grup.